Artificial shopping intelligence: 36% of consumers already use AI to save money in the supermarket

More than a third of global consumers have used artificial intelligence to help in supermarket purchases in the last six months, according to research from the Rithum trading platform published by Internet Retailing. The survey shows that AI is no longer a novelty to become a practical domestic economy tool, with emphasis on real-time price comparison.

How does Artificial Intelligence help save money at the supermarket?

The main functionality pointed out by the research is the comparison of prices between different retailers and brands. With high inflation in several countries, consumers seek the best cost-benefit and are using virtual assistants, browser extensions and AI-based applications to track promotions, find coupons, and even suggest cheaper product substitutions. Rithum identified that 36% of respondents adopted these tools in the last six months, a clear sign that technology is changing consumption habits.

Why is the adoption of artificial retail intelligence accelerating?

High food prices and global inflation are the main drivers of this change. AI tools can process large volumes of data in seconds – such as multiple supermarket prices, offering history and product reviews – and present the user with the best options. In addition, popularization of assistants such as ChatGPT and Bard, integrated into shopping services, facilitated access. Rithum's research suggests that, for retail, this trend requires adaptation: offering price transparency and integrating AI into the platforms themselves can be a competitive differential.

Which artificial intelligence tools do consumers use the most?

Although the study does not detail specific brands, consumers report the use of supermarket chatbots, browser extensions that compare prices automatically and apps that generate smart budget-based shopping lists. Some retailers are already testing virtual assistants who answer questions like "what's the best price for rice this week?" and suggest trades for their own brands. The trend is that these features become standard in delivery and e-commerce applications, driven by artificial intelligence.

What does Rithum's research reveal about the future of AI purchases?

The research indicates that adoption tends to grow as AI becomes more accessible. For retailers, the challenge is to use the technology to loyalty customers, either via personalized recommendations or by competitive prices in real time. Meanwhile, data giants such as [Snowflake] (https://www.portaldai.com/noticias/snowflake-explode-bolsa-acordo-us-6-bi-amazon-ia) – which recently expanded its partnership with Amazon – show how vital data infrastructure is to enable these retail innovations. AI is not only a tool for the consumer; it is redefining the relationship between supply and demand in the supermarket sector.

Frequently Asked Questions about Artificial Intelligence in Shopping

Does AI really help save on supermarket shopping?

Yeah. Rithum's survey shows that 36% of consumers who have used AI in the last six months have done so to compare prices and find better offers, which resulted in direct savings.

What types of AI tools are most used for shopping?

The most common are retail chatbots, browser extensions that compare prices automatically and apps that suggest smart shopping lists based on the user's budget.

Will the AI replace the human decision in purchases?

Nope. The AI acts as an assistant, offering data and recommendations, but the final decision to purchase remains the consumer. Technology expands the informed choice capacity, but does not eliminate personal judgment.