X Rebuild Ads Platform with AI to Reconquer Announcers

X announced the complete reconstruction of his ad platform, now powered by artificial intelligence. The initiative, released by TechCrunch, aims to regain the confidence of advertisers and stop the strong fall in advertising revenue that marked the early years of Elon Musk's management. The new platform promises to use AI to optimize real-time campaigns, provide more granular segmentation and positionings that maximize return on investment.

How will the AI be used on the new ad platform?

Artificial intelligence will be employed at all stages of buying ads. The system will analyze the user's behavior on X, such as interactions, followed topics and shared content, to predict which ad would be more engaged. Machine learning models will also automatically adjust bids and suggest creative based on historical performance data. The company claims that AI will allow small businesses to compete more balancedly with large brands, as segmentation becomes smarter and less dependent on massive budgets.

Why does X need to win back advertisers with AI ads?

Since Musk's acquisition in October 2022, X has faced a massive evasion of advertisers, concerned with changes in moderation policies and platform instability. Reports indicate that the advertising revenue fell by about 50% in 2023, and the company had to look for alternatives as subscriptions. The new AI platform is an attempt to show that X can offer a safe and efficient ad environment, using cutting-edge technology to deliver measurable results. The approach recalls the strategy of BrandJet AI, which launched an AI agent to automate the sales flow, highlighting the market's tendency to integrate artificial intelligence into conversion processes.

What changes to advertisers and creators with AI ads?

Advertisers will have access to a new panel with real-time metrics and AI-based recommendations. The platform also promises greater transparency about where ads are displayed, a critical point after reporting alongside controversial content. For content creators (influencers and publishers), the distribution of advertising revenue will be adjusted: X plans to use AI models to identify high-value content and reward them with greater participation in gains. This can encourage the production of quality material and reduce misinformation.

What are the first expected results of AI ads?

X did not disclose concrete test metrics, but stated that the first experiments with the new platform showed an average increase of 15% in click rate (CTR) in pilot campaigns. The company hopes that, with mass adoption, advertising revenue will grow again in 2026. The success of the venture, however, will depend on the ability of the AI to balance relevance and privacy, something that competitors like Google and Meta already face challenges.

Frequently Asked Questions about Ads with AI on X

The new platform completely replaces the old one?

Yes, the previous infrastructure was fully rebuilt. X states that legacy technology has been discarded and replaced by internally developed AI engines, focusing on continuous learning and real-time adaptation.

Can announcers who left the X easily return?

Yeah. X is offering special onboarding conditions for brands that have left the platform, including initial credits and dedicated support to set up AI campaigns. The company also created a relationship team to rebuild trust.

Can the AI ensure that ads do not appear alongside improper content?

X states that the new platform uses AI-based contextual filters to avoid this problem. The system analyzes the content before delivery and blocks risk positions, but the company recognizes that no technology is 100% infallible and promises regular audits.