Almost all major gaming studios use AI, but not everyone reveals, says Google executive

Jack Buser, Google Cloud's global gaming director, said in an interview with Video Games Chronicle that almost all major gaming studios already incorporate artificial intelligence into their development processes. However, many choose not to disclose this practice, fearing a negative reaction from players. Buser highlighted that current popular titles were built with AI, and the public did not even notice.

Why do gaming studios hide the use of AI?

According to Buser, the main fear is the public's perception that AI would replace human creative work. "The studios are afraid that by revealing the use of AI, players will think the game was made by machines," he explained. In reality, AI is used as a tool to accelerate repetitive tasks, such as texture generation, animation of non-playable characters and difficulty balancing, allowing developers to focus on more creative aspects.

How does AI in games already appear in popular titles?

Buser cited examples of large franchises using AI for years without fuss. Open world games, for example, employ machine learning algorithms to create realistic terrain and NPC behaviors. In sports titles, AI helps adjust matchmaking and detect cheating. The executive stressed that many of the players' favorite games have already been built with AI — and this does not diminish their artistic value.

Impact of AI on games for Brazilian developers

For independent studios and Brazilian companies, Buser's statement reinforces that AI is no longer a differential, but a competitive need. Generating AI tools are increasingly accessible via the cloud — such as those offered by Google Cloud itself, which recently announced an investment of $750 million in AI with partners. Small studios can use these platforms to create faster assets and compete with large publishers.

Should players worry about AI in games?

Buser argues no. AI is just another tool in the process, similar to the adoption of engines like Unreal or Unity in the past. The value of the game is still in the creative direction, narrative and gameplay design. Transparency, however, can become a matter of trust — and industry will need to find a balance between innovation and communication with the public.

Frequently Asked Questions about AI in games

What exactly did Jack Buser say about using AI in studios?

He stated that "almost all" large studios use AI in game development, but many avoid disclosing for fear of negative reaction, and that popular titles have already been created with AI without players noticing.

Which popular games already use AI according to the executive?

Buser did not reveal specific titles, but indicated that open world games, sports and AAA franchises use AI to generate content, animation and matchmaking, citing examples such as difficulty balancing and NPC behavior.

Will AI replace game developers?

Nope. According to Buser, AI acts as a tool to automate repetitive tasks and accelerate development, allowing human developers to focus on creativity, narrative and design. Complete replacement is not the goal of technology in industry.