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Regulamentação

I AI Act comes into force: what changes for companies using AI generative

Manu Ramalho
Manu Ramalho

European rules for AI begin to apply with specific rules for language models, requiring transparency and audits.

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The IA Act, the world's most comprehensive legislation on artificial intelligence, officially entered into force on April 1, 2026. The regulation classifies AI systems by risk level and imposes proportional obligations for developers and implementers.

What Changes in Practice

For founder model developers

  • Obligation to publish technical summaries of training data
  • Required safety tests before launch
  • Record of reported incidents and vulnerabilities
  • Mandatory watermarking for generated content

    • For companies that use generative AI

  • Clear warning when user interacts with AI
  • Documentation of use cases and risk assessment
  • External audit for systems classified as "high risk"

    • Penalties

    Fines can reach 7% of the company’s overall revenue — more severe than GDPR, which limits it to 4%.

    Impact on Brazil

    Although the legislation is European, Brazilian companies that serve customers in the EU or use models of affected companies will feel the effects. The PL 2338/2023, under process in the Brazilian Senate, uses the IA Act as a direct reference.

    Market reaction

    OpenAI, Google and Meta have already announced compliance tools. Anthropic went further and published all of Claude's security documentation proactively, which analysts classified as "compliance by design".

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    Source: digital-strategy.ec.europa.eu

    Manu Ramalho

    Written by

    Manu Ramalho

    Sou Manu Ramalho, publicitária com 16 anos de estrada conectando marcas e pessoas. Como fundadora da EME Marketing Digital, sempre busquei o marketing estratégico para gerar conexões autênticas. Aqui, mergulho na fronteira da inteligência artificial como analista de tendências. Meu foco é traduzir a complexidade de NLP, novos modelos de linguagem e papers acadêmicos para o mundo real, sempre com um olhar atento à regulamentação, ética e aos impactos sociais que essa tecnologia imprime na nossa sociedade.

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