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Intense adoption of AI increases hiring, reveals study by Ramp

Manu Ramalho
Manu Ramalho

Companies that invest most in artificial intelligence are expanding their teams, countering fear of mass replacement.

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A new study by the financial company Ramp reveals that companies that adopt artificial intelligence more intensely are actually hiring more employees — not cutting jobs. According to reports from NBC News, the research analyzed data from more than 3,000 companies and points out that AI is being used as a tool for increasing productivity and generating new opportunities, contrary to pessimism about mass job destruction.

Main findings of the AI study and hirings

Ramp's report, which follows financial transactions and hiring standards, shows that companies classified as "high AI adopters" (high adoption of AI) had an average growth of 15% in their teams in the last year, compared to 5% of companies with low adoption. The technology, finance and health sectors lead this trend. The data indicates that AI is most often used to automate repetitive tasks, releasing employees for more strategic and creative functions — which makes room for hiring.

Why do AI and hirings contradict common sense?

The fear that the AI would eliminate millions of jobs gained strength with announcements of layoffs in large technology companies. However, Ramp's research suggests a more mature scenario: automation can eliminate some functions, but also generates demand for new skills and positions. An emblematic case is Oracle’s, which fired 21,000 employees and replaced 13% with AI, resulting in a 23% drop in its actions — an exception that stems from the general trend pointed out by the study. Ramp's report reinforces that most companies are integrating AI as a complement to the workforce, not as a substitute.

How AI is generating new contracts in practice

According to the data, the most impacted areas are customer care, data analysis and finance. Companies use chatbots and recommendation systems to handle routine tasks, while their teams focus on innovation and customer relationships. "AI is not stealing jobs; it is changing its nature," summarizes one of the analysts of the study, quoted by NBC News. The survey reinforces the importance of professional requalification to take advantage of new opportunities.

Impact of AI and contracts on the Brazilian market

For professionals and companies in Brazil, the message is clear: investing in AI training and complementary areas — such as critical thinking, management and creativity — can be a competitive differential. Startups and corporations that adopt technology strategically tend to grow more, creating vacancies in sectors such as operations, sales and development. Ramp's study serves as a counterpoint to fear of large-scale layoffs, showing that the intelligent use of AI can be an expansion engine, not a shrink.

Frequently Asked Questions about AI and Hires

Is Ramp's study reliable?

Yes, Ramp is a financial company that analyzes real transaction data from thousands of companies, providing a robust quantitative basis for the findings presented.

I.A.'s gonna kill all jobs?

Nope. The study shows that, on average, companies that adopt AI intensely hire more, although some specific functions may be automated and require requalification.

How do I prepare for the AI market?

Invest in complementary AI skills, such as data analysis, creative thinking and team management, and seek technical training courses in artificial intelligence tools.
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Manu Ramalho

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Manu Ramalho

Sou Manu Ramalho, publicitária com 16 anos de estrada conectando marcas e pessoas. Como fundadora da EME Marketing Digital, sempre busquei o marketing estratégico para gerar conexões autênticas. Aqui, mergulho na fronteira da inteligência artificial como analista de tendências. Meu foco é traduzir a complexidade de NLP, novos modelos de linguagem e papers acadêmicos para o mundo real, sempre com um olhar atento à regulamentação, ética e aos impactos sociais que essa tecnologia imprime na nossa sociedade.

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